As the new run of Digital Academy has started in mid March, we had a great opportunity again to expose 30 brave ladies and future data analysts to the basics of data analytics. We run this during one-day weekend course and - as usual, tried to explain the data world in simple, specific and example-driven manner. We appreciated the attention and energy students invested into the seminar. And - as most of the feedback suggested - participants found the session very useful and insightful: "I appreciated that the course run by Tomas, was well structured, with lots of practical examples and inspirational." We love to teach by examples how technology and big data can improve quality of products and services, increase profit margins and bring new opportunities. Important Thank You goes to Michal Heřmanský of Billigence for help in the preparation and delivery of the seminar.